Mr. Amer Al-Mureed is young Emirati perfume enthusiast, who mocked most of his ideas and knowledge to create this company under the name “Aroma di Lamore” which is an Italian sentence meaning ‘The Smell of Love’ . This also inspired company’s slogan the whisper of memories as perfumes always constitutes a memory for the person or place which is significant in the case of love. Aroma de Lamori fragrances are named after cities across the globe to represent distinct aromas of each city.