Parfoom: Glitch

In a world crowded with quick opinions, where beautiful scents resemble each other, we at Assaf realized: perfection is a trap, and idealism is a lethal currency. We were looking for something deeper than beauty; we were looking for confusion. That silent moment where your mind stands unable to express its amazement, oscillating between: "The most beautiful perfume" and an ordinary perfume, and "you stand between them owning nothing but silence and needing a little thought to understand". It is a perfume that doesn't give you the answer, but leaves you in a delicious bewilderment. It is not just beautiful, it is confusing; it fights the boredom of scents and puts you in a bewilderment that makes you yearn to love it. We traveled to Paris to meet the international perfume designer Quentin Bisch. We did not ask him for a perfume that radiates, but we asked for a perfume that provokes. The owner told him: Don't make us a perfume that everyone agrees on. We want a perfume that steals the words from their mouths. We want a scent that makes them hesitate, go silent, and wonder. A scent that requires time and courage to decipher. We want organized chaos. And so, Glitch was born, an embodiment of refined living. A perfume created for you to discover after five minutes…

Glitch

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